Timestamps:

00:47 How I learned about these six core components to culture and the beginnings of CULTURE LABx ATL

06:02 PURPOSE - purpose connects the work to the vision

07:35 Personal story of disconnect and tension with other team members at a non-profit

09:56 VALUES - values are your beliefs about what’s important and what’s not

11:13 It’s OK for startups to create values as team and work take shape. And, values can pivot

13:05 The importance of personal core values

15:05 Team-specific values are OK but…

17:10 The keys to honest and good core values

19:37 BEHAVIORS - behaviors are a collective set of what people say and do

21:28 Performance still matters

22:30 Funky outro

Shoutout to CLxHQ and CLxATL!