Dr. Jason Hoke, founder of Hoke Direct Primary Care in Oxford, Ohio, shares his journey from insurance-based, network medicine to launching the town’s first and only Direct Primary Care (DPC) practice. Dr. Hoke details the burnout and inefficiencies he faced under traditional healthcare models, and how the DPC model restored his passion for medicine by prioritizing personalized patient-physician relationships and affordable care. Dr. Hoke discuss practical tips for transitioning to DPC, building a loyal patient base, managing rapid practice growth, and team collaboration. Dr. Hoke also reveals how DPC empowered him to provide innovative, accessible care during the COVID-19 pandemic and improved his work-life balance—impacting his family and inspiring the next generation of healthcare clinicians.

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