Dr. Aleea Gupta of Family First Direct Primary Care in the western suburbs of Chicago returns to My DPC Story four years after her first appearance, and a lot has changed. Her Instagram following has grown to over 12,000 organic followers, she has partnered with national brands including GoodRx and the AAFP, and her solo practice has evolved into a model of physician entrepreneurship built on authenticity rather than advertising dollars.

In this episode, Dr. Gupta and Dr. Maryal Concepcion dive deep into what so many listeners have been asking between seasons: How do you make your DPC practice visible without feeling salesy or icky? How do you show up online authentically and actually get patients to find you? And what does a realistic social media strategy look like for a physician who is also a mom, a wife, a daughter, and a solo practice owner?

Whether you are just starting your DPC journey or you have been in practice for years and want to grow your presence, this episode is packed with actionable strategy, hard-won lessons, and a refreshingly honest take on what actually works.

What You'll Learn in This Episode

  • How Dr. Gupta pivoted her Instagram from patient acquisition to inspiring the next generation of physicians, and why that shift organically grew her platform
  • The key difference between Instagram and Google for DPC visibility, and how to leverage both without spending hours on either
  • Why human connection, not content, is what converts a curious follower into a committed patient
  • The "Macedonian truck driver" niche story: how one patient connection became her largest demographic, and what it teaches us about community outreach
  • How to identify niche groups in your own community and approach local businesses to present DPC
  • A minimum viable visibility strategy for physicians starting from zero in 2026
  • Content pillars every DPC physician should post about, broken down by audience type
  • The essential equipment for quality content creation: lighting, audio, and your smartphone
  • How to balance content creation with clinical care, family life, and solo practice management
  • What Dr. Gupta learned about brand partnerships and why you should never underestimate a contract
  • How to handle negative comments and critics online, professionally and without losing your sanity
  • Why cross-posting the same content to Instagram and TikTok does not work, and what each platform rewards
  • Using Instagram analytics and trial reels to understand what resonates with your audience
  • How to gracefully handle being at capacity and why you should always keep a waitlist pipeline open
  • The ROI reality of social media for DPC practice growth

Meet the My DPC Story team at DPC Summit NOLA!

Summit bundles are live: HERE

  • the Physician Owner's Planner
  • The "insurance is not healthcare" tee
  • A digital tool bundle for your practice
  • A website review
  • A 50% off our $350 Patient Explainer Video
  • Plus a chance to win an hour with Dr. Concepcion.

Cooperative of American Physicians or CAP. Learn more about the medical malpractice company used by Dr. Maryal Concepcion since 2021 at capphysicians.com or by calling 800-356-5672.

Guava Health. A premium patient experience, pulling data from EHRs and wearables, helping see the full picture and uncover root causes to deliver personalized care.

ZION HealthShare. Get peace of mind for major medical events without going back into the insurance maze.

Hint AI helps you move faster through every stage of the patient visit. Hint AI Chat lets you ask questions about a patient's chart and instantly surface relevant notes, labs, and clinical history. Learn more at hint.com/ai.

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