• 1:34 How did Luiz get into the video game industry

  • 5:38 What is the secret to launching great games?

  • 8:25 How to know when your game isn’t working?

  • 14:51 Validating your game’s concept.

  • 21:02 What to look for during a playtest.

  • 24:16 Best way to approach a soft launch

  • 35:42 How to gather realistic data

  • 39:00 Rules for soft launch.

  • 41:30 Should you seek advice from people that stopped playing your game?

  • 47:33 Monetization within a soft launch.

  • 50:54 How to keep more players around longer.