Hitha Herzog is Head of Retail Research and a Chief Retail Analyst at DONEGER | TOBE, “a people-first insights agency delivering consumer, commercial, and creative strategies to keep brands relevant .”  With a background in analysis, retail insights, business development, and more, Hitha is well-versed in creating business and creative strategies as well as predicting consumer trends. She is also an accomplished author, educator, on-air contributor, and keynote speaker. 

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