In today's episode our hosts Brenton Gowland and Ron Tomlian discuss the need for the elevator pitch to evolve.  It should be a relationship opener rather that a sales pitch

Some of the topics covered include: 

• The need for the elevator pitch to evolve
• An elevator pitch should be about your why rather than your what
• Write down your elevator pitch and practice, practice, practice
• Be curious
• Ask questions
• Be prepared to go beyond your elevator pitch

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