In today's episode, our hosts Brenton Gowland and Ron Tomlian launch a new series of episodes about Driving Business Development within our organisations.

The topics covered in this first part of the series are: 

• When should we get serious about Business Development
  • Reason 1 - When you need to feed the beast
  • Reason 2 - When competition enters your space
  • Reason 3 - When there is a change in the market
  • Reason 4 - When we want our business to grow
• The definition of business development
• The difference between business development and Sales
• Driving Business Development - an overview of our series
• BD people are the tip of the spear