Is there a method for producing ideas? The answer is "Yes". This week: We discuss the book https://www.amazon.com/Technique-Producing-Advertising-Classics-Library/dp/0071410945 ("A Technique For Producing Ideas" ) by James Webb Young. Also, we're talking with Jess Bachman, Co-Founder and Creative Strategy Director of http://fireteam.is/team/ (Fireteam), a creative marketing team that specializes in taking great ideas to the highest possible level of engagement.