Online visibility is earned. In most markets orthodontic practices face considerable competition for new patients. Yet, by understanding how search engines function excellent digital visibility is achievable. In this webinar you will learn about: • Google’s search algorithm, and how it decides where to position a website in search results • The patient view of your website vs. how Google views it • Reputation and listing management • Online advertising – the different varieties and what they can do for your practices By incorporating the tips and best practices suggested within this presentation your practice can work towards greater search engine visibility. And what is the likely result of better online visibility? More traffic from prospective patients and, ultimately, an uptick in new patient volume.