Data Builds Confidence!

Is that a nerdy title or what?!?

Here’s the thing, as business owners, we have a ton of data, but, especially as creatives, do we really give it enough attention?

I can tell you that I kind of go in seasons where I do pay attention and others where I really don’t.

A balance is good.

Obsessing about our numbers on a daily basis isn’t necessarily a healthy thing, and that’s not really what I’m talking about here today.

I’m talking about what your data can do to build your confidence.

When I say in the title that data builds confidence, did you notice how confidently I said it? I didn’t say data might be able to build your confidence, I said it does. And I use an exclamation point, so you know I mean business! (PS if you’ve been around long, you know I love to overuse exclamation points. LOL)

Let’s dive in.

How does it build confidence?

1. What got me started on this episode, was just reflecting on this podcast.

I dreamed about having my own podcast for well over a year, more like 2 if we’re really looking at it.

That number of 100, or now 150, is data that builds my confidence.

1. Another way data builds our confidence, is that the numbers are often far better than we thought.

The point of this is that I want you to be able to clearly justify to yourself why some data numbers could take dips, and that there’s always a more practical answer than the one you’re thinking about. It’s definitely not because you suck and everyone hates you.

1. Data builds confidence because of the power of one.

Think about just one person paying attention to you.

Now pack 100 people into your home and have those 100 watching your social media content on the screen!

That’s super powerful!

That’s what’s happening when you see something of yours get 10 or 100 views.

Let that sink in, and let that data build your confidence.

Hot tip: Set a date on your calendar to check your data. I use the marketing planner for entrepreneurs and it even has a spot to put some of your analytics on the month view, it’s one of the things I love about it. If you use it too, use that spot.

If you don’t, just make a place for it on your calendar.

At the end of the year, you’ll be so pleased at your growth. And again, the data will build your confidence.

Here’s a bonus action item, go to your favorite social media platform and look at your profile analytics.

Sort it by your most viewed content.

Repurpose that content. It’s what’s resonating with your audience and making the biggest difference.

If you loved this episode, please subscribe to my podcast and even leave a rating or review if you feel led to.

Thank you as always for being here with me where we learn, grow, and connect together!

Let’s show your future clients your awesomeness.

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