We’re here for the last and third episode in our wedding show tips series.

This one is the “after the show” edition.

This part is just as important as the rest, even as important as the actual show. I’d even go so far as to say if you’re not going to do anything for the show after the show, you might as well not even do it!

You know where I’m going with this, it’s all about the follow up.

Here in the wedding industry, everything is about the follow up, and it’s especially true for wedding shows.

We’re talking tips here on this episode, so let’s get to it.

1. You want to position yourself to be the first to follow up. It’s a proven fact that most often, couples book with the first vendors they hear from.

2. Be first by being organized. When a couple gives you their information personally, and is already interested in you at the show, those are the ones you contact first. Keep their info in a different place than everyone else’s.

3. Do not wait for the show contact list (if one is provided), to start following up.

You remember from the last episode that you’re collecting info from the couples who visit your booth, you’re contacting them immediately after the show. Like I’m talking even the same day if possible.

1. You’ll also remember from the last episode that you’re staying until the end. If it gets a little slow at the end, and you don’t need to use that time to network with other vendors (you should be doing that too), you can use that time to be ready to follow up after the show too.

2. If your home is a busy place in the evenings, and if you can swing it, plan to get home an hour or two later than when you would be if you came straight home.

Use that time to either go out with your vendor friends and keep nurturing those relationships, or to go somewhere quiet and start working through your most urgent follow ups.

1. Follow up with a video to remind them of who you are. You just interacted with them in person, it’s always powerful to interact over video, but it’s extra important in this case because they’ll remember your face more than they’ll remember your name, or even your business name.

Just shoot a quick video on your phone and send it with your email. Trust me.

1. Follow up with your new vendor friends and schedule a coffee date with them. And not just your new vendor friends, but also any familiar vendors who you saw at the show too.

2. Follow up with any of your current or past clients you may have seen at the show. Let them know how great it was to see them again. If you have a referral program, let them know about it.

Hot tip: Send a handwritten note to your top 10 contacts you made at the show. Whether they’re potential clients, current clients, past clients, or vendor connections, handwritten notes are very powerful and one of my very favorite things to send… and receive.

Bonus: send one to the show’s producer thanking them and telling them something you loved about the show.