We’re talking basics here.

What does SEO even stand for?

SEO = Search Engine Optimization

It’s having your content online, literally everywhere you have content online, your website, social media, Pinterest, other websites you’re linked to, even this podcast is optimized, optimized.

The backbone to making sure everything is optimized is your keywords.

Your SEO keywords are literally just the words inside your content, the content we just discussed.

Those keywords just need to match up with the words your clients would put into a search bar to find you.

As creatives, words are something we can get our head around.

SEO is often a topic that feels so confusing and even maybe a little boring, so we put it aside and plan to deal with it another day.

Today’s the day we get started.

I know for me, I don’t love analytics (I mean, just say Google Analytics and I start to zone out), but talking to my clients, using my keywords, that’s something I can get behind.

I’m sure you’re the same way.

To keep from getting lost in a sea of search terms, we want to be specific about some of the things we do.

I’m going to use my friend Amy as an example.

Amy is starting a wedding venue. So wedding venue would be something she would want to come up in when someone searched for it.

Her wedding venue is in St. Louis. Well there’s another keyword.

Even still, when a couple types in wedding venue in St. Louis, that’s a lot to sift through.

Her venue is in a neighborhood called Soulard. It’s a hip downtown neighborhood where everyone wants to hang out.

That’s another keyword, that’s starting to narrow down what venues come up when a couple is searching for one.

Something else about her venue is that it’s in a historic building. There’s even another keyword. Historic.

So now when her couple searches for historic wedding venue st louis soulard, she has a very high likelihood of showing up in the search, or as we say in SEO terms, ranking.

See how that works?

You know I always have a hot tip for you, this one is an action item.

What are some things you can say about your business that would make you come up? What would your client be searching for that other businesses in your same category and location wouldn’t be using, but couples are searching for?

I’ll teach you even more about this in my workshop, SEO for Wedding Pros.

Look at that as another example. If a wedding professional, like yourself, is searching online for help with their SEO, or keywords, the title of our workshop is likely going to rank high for that search.

We talk a lot about SEO keywords, wedding professionals, we also use the word vendors here in the industry, so all of these would help us rank higher, which means we can help our future clients with the problem they’re wanting to solve.

As creatives, using our words to help our clients get the results they need, is so much more interesting than a lot of numbers or even coding.

Start with considering your keywords and you’ll be setting yourself up for huge success in coming up when your clients search for you.

Join us for our workshop at seoworkshop.bridepath.com/yes

Thank you for being here where we learn, grow, and connect together.

We’ll catch you on the next episode!