Hello! You're listening to The Wedding Pro Show. I'm Chelly Ontis with We Can Make That blog. A crafting website where I help others be creative, like Brides DIYing their own wedding decor. But I’d also been a freelance graphic designer and marketing consultant since 1997. So I’m not new to entrepreneurship.

I'm guest hosting for Michelle on this episode, and today I’ll be sharing my tips on 3 ways I organize your content (like your social media posts, blogs, lives, reels, pinterest, etsy…… the list goes on and on, right?!

Posting online, blogging, running a shop/service based industry you need to need to put your mission out there to connect with brides. In order to run a biz and not loose my mind, we need a plan. And let’s be real. So do your brides. They need to be taken on a path to get to where you want them to go — I’m guessing booking with you is that end game.

Let me break that down how i organize my content in 3 simple steps:

  1. What’s my end game.
  2. What pains them, or excites them, to NEED you and your biz
  3. How can I make that into content

Let’s go through what these 3 simple steps look like in real life as a business.

  1. Start back at end game. Is that to get them on a call with you. Mine is download a design on my site. You’re End game…. Is this a booking? Sale? Free download? Email list sign up? Pick just ONE.
  2. Pain points/business mission they NEED…. These are the funny quotes they connect with (memes). What problem you solve - these are best told in the form of a story where you helped a bride (just like them).
  3. Lastly Scheduling. Now schedule these out, add it to a planner. I developed one to help you organize it all. www.wecanmakethat.me/planner

These 3 steps can help you remove some chaos when posting, Helps you be more productive and helps you get more done in less time. I invite you to check it out or add these steps to the planner system you use.

Thank you so much for being here with me today on the The Wedding Pro Show Podcast where we learn, grow, and connect together!

PS... I have a free shipping coupon just for you! When you checkout for the planner, use code WEDpro!ship

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