What is a sales objection? A sales objection is a reason why your future clients can’t or won’t want to buy your product or service.

Objections can either make you feel a little defeated, or you can see them as an opportunity to close a sale.

They actually are an opening to literally making the sale.

I’ll give you some examples.

I actually asked in our free Facebook Group, first of all what’s something they want me to talk about on this podcast, and one of the answers was how to overcome objections…

And second of all, I asked what some objections are that they hear in their business.

Some answers were light and funny, and some were very obviously defeating, but one thing was for sure, they all stirred up a lot of emotion, as objections usually do.

Turning those around into opportunities is not only great for our well being and mindset, but it’s also great for our revenue.

It truly is one of the best ways to close a sale.

Go here to check them out, or listen in and I'll read them.

When we’re confident in our offering, and we are or we wouldn’t be offering it, a future client presenting one is the door opening wide open for you to address it, them to realize it, and then book with you.

It’s also a great way to set you apart from your competitors, because not everyone is prepared to directly address objections head on. It’s an impressive skill.

I love being able to talk to you about issues and small things that make you feel better while putting you at an unfair advantage over your competitors.

The first thing you want to do is write out each objection that you might hear.

Serious or funny or off the wall, doesn’t matter.

Then make a FAQ page on your website that includes them. If you already have a FAQ page, great, add these to it.

They’re amazing for SEO, so they’ll first of all serve as a way to bring more future clients to you.

Then, that list becomes the script you memorize so you’re prepared for an answer every time one is presented to you.

The third super valuable thing is serves as, is social media content.

You can always use them as a social media post anywhere you create content.

When using them as a social media post, they address the objection before it has even been presented, and it positions you as someone who has authority, and proves that you have other clients asking these objection questions too.

Close with a hot tip, you already have a little action item to do.

Your hot tip is that, as you know, we always need to know who our “right” client is.

Sometimes an objection just shows us that someone is not our client.

For example, the objection that Brandon with Look Sharp Haberdashery, who creates custom mens suits, presented, was that they can get a suit cheaper at Mens Wearhouse.

Okay, so he now has his scripted response to that objection, and he can show them why his offering might be a better fit for them, and that helps them know that they want his suit instead… or it helps him know that they’ll never be his client because of their budget constraints.

Either way he wins.

And you do too now that you know what to do with these objections, and they don’t have to be so upsetting or frustrating anymore. Win win!

Thank you for being here where we learn, grow, and connect together!