As we all know, marketing has changed messaging and gaining publicity for your brand has changed dramatically in the digital age. Yesterday, getting publicity for your business involved sending press releases to the big three TV networks or the big three or four newspapers and hoping to catch Oprah's attention, but the world has changed. My guest today is Gini Dietrich. She's the creative and strategic mind behind spin sucks, a strategic consulting firm helping to solve complex corporate communication challenges. You can find Gini Dietrich at: https://www.linkedin.com/in/ginidietrich https://spinsucks.com/ https://twitter.com/ginidietrich https://www.amazon.com/Gini-Dietrich/e/B006425CSS%3Fref=dbs_a_mng_rwt_scns_share You can find David Avrin at www.davidavrin.com www.linkedin.com/in/davidavrin www.twitter.com/DavidAvrin www.facebook.com/therealdavidavrin www.instagram.com/therealdavidavrin Learn more about your ad choices. Visit megaphone.fm/adchoices