It's easy to talk in broad strokes about becoming more customer-centric, or point to the big players like Apple and Amazon and say be more like that, but where is the kind of budget and resources to do what they do? My guest today is Adam Toporek. He's a customer experience colleague of mine, author, and fellow podcaster who is masterful at helping companies and their frontline workers be their customers' hero and recognize how they can do much better with what they have.

You can find Adam Toporek at: https://customersthatstick.com/ https://www.linkedin.com/in/adamtoporek https://www.instagram.com/adamtoporek/

You can find David Avrin at: www.davidavrin.com www.linkedin.com/in/davidavrin www.twitter.com/DavidAvrin www.facebook.com/therealdavidavrin www.instagram.com/therealdavidavrin

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