In this KPI Cafe, we return to the conversation of Google Marketing Live with Colin Carrasquillo, Digital Marketing Manager for the Nielsen Automotive Group. In this second part, Dane and Colin continue their dive into different elements, strategies, and updates shared during the most recent GML event.

Here's what you can expect:

Conversation and Context

Deprecation of the Cookie

• First-Party Data
• Insights
• Audience Segments

Performance Max Campaigns

• Ease of use
• Automation w/ Human Oversight
• Data to Mine
• Info. from Website
• Relevance

Dealership Digital Side Door

Google EAT Thought

Automation

Closing ThoughtsIf you like what you hear, be sure to subscribe to the KPI Cafe on your favorite podcast platform.