Lisa Zone is managing director at Dix & Eaton where she spearheads the marketing communications practice - helping clients define and implement strategies to engage customers. She leads the firm’s major branding initiatives, develops product launch programs, and helps both B2C and B2B companies harness the power of digital communications, including advertising and social media marketing programs.

Lisa is past president of American Advertising Federation Cleveland and an alumnae of the Cleveland Bridge Builders leadership program. She was honored by Crain’s Cleveland Business in its “Forty Under 40” program (2010), was recognized by YWCA of Greater Cleveland as a Woman of Professional Excellence (2012), and received a Young Alumni Award from John Carroll University (2015).

Connecting with Lisa

• Twitter
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• Dix & Eton Website

A Quote I LOVE From This Episode

• "When you're thinking about your personal brand, it comes down to the W's that you learned way back in grade school. What, when, where, and why. Really taking stock of who you're trying to influence or who you're trying to communicate with, what you want them to think about you, why it's important for them to think that way, where they consume you."

About Your Host Scott J. Allen, Ph.D.

Scottis the Standard Products—Dr. James S. Reid Chair in Management at John Carroll University. He is an associate professor and teaches courses in leadership, management skills, and executive communication. He is also a communications coach, consultant, author, podcast host, and entrepreneur. For almost two decades, he’s worked with clients to improve their leadership and communication skills.

• Scott's Website
• LinkedIn
• Twitter - @sjatweets

About Captovation

• Captovation Website
• Captovation Blog
• Captovation Book
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Intro/Outro music by Stephen Burks of GoodCity Concepts