The last time Saturn was in Aquarius, we got the internet, which was a huge game changer for the world; I feel like the phenomenal advances in artificial intelligence are the next big thing for this time when Saturn is in Aquarius. You may have heard of ChatGPT, but I guarantee that you’ll learn more from my guest today! Join us!

I’m joined by Abhinav Chetan, a digital marketing expert with 15 years of experience. He spent 12 years working for Google working with large brands, startups, and agencies in the US, UK, and India. As an entrepreneur, Abhinav is using tools like ChatGPT in the field of “generative AI,” and the possibilities are endless. He was recently recognized as one of the “Top 40 Under 40” marketers in India by Business World, and he runs a personal engagement platform at AbhinavChetan.com. In his free time, Abhinav is a certified yoga teacher and avid reader whom I am privileged to call a personal friend.

Show Highlights:

• A look at Generative AI: what it is and what it can do
• Why these new tools cannot be ignored in the world of digital marketing
• Why today’s AI technology gives more opportunity and power for leverage in marketing than ever before
• Examples, applications, and common fears of generative AI
• An overview of Abhinav’s career at Google and what he did there
• Why Abhinav became an entrepreneur
• What it means for non-profits and small businesses to “scale” (Abhinav’s recipe for growth)
• Three AI tools that small businesses should start using right now
• How ChatGPT has changed Abhinav’s work and impacted his business
• How AI helps entrepreneurs fulfill their purpose and create profit in less time than before
• How Abhinav helps others learn about ChatGPT by offering workshops
• Three pro tips in crafting a prompt for ChatGPT: give the prompt a persona, define a task, and add constraints (Listen to hear Abhinav’s example!)
• Hear Abhinav’s answers to rapid-fire questions about helpful advice, morning routine, and what he’s reading/recommending.
• Parting words from Abhinav about the benefits and advantages of AI

Resources and Links

Connect with Abhinav Chetan

Website

Books mentioned

The Secret Life of Plantsby Peter Tompkins and Christopher Bird

The Hidden Life of Trees by Peter Wohlleben

I Am That by Sri Nisargadatta Maharaj

The Man Who Knew Infinity by Robert Kanigel

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