Today, Brian and Jordan are talking about what it’s like in no man’s land and their struggles with imposter’s syndrome. Brian shares more details about his newest venture. Jordan talks about his need for structure. They do a deep dive into the launch process and various launch strategies as well as updates on their various projects, their opinions on Clubhouse, and how they avoid feeling overwhelmed with new ideas.

“Just stick the flag in the group and make the case. In the end, either they strongly agree with it or the strongly disagree with it..” – Brian Powered By the Tweet This PluginTweet This Here are today’s conversation points:

• Launching a brand new product… with no product yet
• What to do when you’re in no man’s land:
  • Jordan’s three goals each week
• How Brian uses the Day One app
• Zipmessage updates
• Launch strategies
• Content and web copy versus product
  • Does nobody read anymore?
  • What format works?
• Clubhouse and Twitter
  • The “I’d rather do X” conundrum
  • Live broadcasts
• Jordan’s new chief-of-staff
• AudienceOps updates
  • Delegating duties

“Our product is extremely opinionated. It’s not for everyone. I think the best thing that we can do is put out our philosophy and our thinking, along with the product. And use that as a beacon.” – Jordan Powered By the Tweet This PluginTweet This Resources

Day One

ZipMessage

ProcessKit

AudienceOps

Productize

SunriseKPI

Carthook

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