How does purpose help you grow a profitable business that people love?
Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business. We learn in this episode why purpose drives profit and why this approach in business connects with people in a powerful way.
Carolyn Butler-Madden believes in a future where business is a force for good and this is why she is on a mission to make meaningful Social Purpose a vital part of business in Australia and beyond. This purpose has been the driving force behind becoming a 2x author, speaker, podcaster and founder & Chief Purpose Activist of Purpose Consultancy, The Cause Effect. The last 10 years took her on a journey from cause marketing to social purpose and eventually to launch her own Purpose Consultancy and to write two books entitled - For Love & Money; and Path To Purpose.
Purpose is the lifeblood of an organization. This means building a strong and resilient business for the VUCA world by motivating and inspiring its employees, reshaping its culture, fostering opportunities for collaboration with partners, fostering movements of change through marketing, fostering innovation, and producing meaningful impact that stakeholders are proud of.
Download this to learn more about the real life examples of purpose-led businesses.
Carolyn Butler-Madden Social Media:
- Website: https://www.carolynbutlermadden.com/
- TheCauseEffect Website: https://www.thecauseeffect.com.au/
- LinkedIn : https://www.linkedin.com/in/carolynbm/overlay/contact-info/
- Twitter: https://twitter.com/carolynbm
- Instagram: https://www.instagram.com/thecauseeffectconsulting/
The Leadership Project is now pleased to partner with the Lighthouse Group. This partnership will help us to maximise our impact as we continue on our mission to empower leaders with the knowledge skills they need to create amazing teams and amazing workspaces.
Join us in our mission at The Leadership Project and learn more about our organization here. https://linktr.ee/mickspiers
You can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon https://www.amazon.com/dp/B09ZBKK8XV