Imagine if you live in one room and that one room has only one door to enter and no exit, when people come in, they are there forever. How and who would you select to go in? Our guest who asks this exacting rhetorical question is called the “Father of Modern Networking” by both Forbes and CNN, Dr. Ivan Misner is one of the world’s leading experts on business networking who in his spare time, is an amateur magician and a black belt in karate too.
In this episode, Dr. Misner rectifies common misconceptions about networking along with invaluable leadership lessons as part and parcel of his success as the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985, the organization now has over 10,700 chapters in 76 countries throughout every populated continent of the world.
A key lesson is that networking is more farming than hunting, which means, building relationships and trust are the actions that lead to mutually advantageous relationships and more importantly, gain referrals. He talks about how to avoid premature solicitations and the key in delegation to allow your business to scale properly.
Download this and understand the importance of visibility, credibility and profitability in networking:
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