In today's episode, we introduce my friend, colleague, and new co-host, David Antoline while talking about the importance of authentic company values. We chat about:

• David's background and why I asked him to join the show
• Why values matter
  • Organizational Alignment
  • The importance of authenticity
  • The internal and external value of authentic values for your decision-making ability and brand

Today's episode is sponsored by Active Digital. Learn more about how Active Digital helps customer-obsessed companies become destination brands at www.activedigital.com.