In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where her old platform was holding her back.
We discuss her replatforming journey with Milk Bottle Labs - covering everything from data auditing and theme customisation to setting up payments and executing a clear plan to protect SEO, sales and the customer experience during the switch.
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