You’ve put most of your effort into pre-event marketing, building out your content strategy and making your virtual booth memorable.  Now it’s time to think about the follow up.  Virtual events almost always have extended timeframes for attendees to watch live sessions on-demand and come back to the exhibit hall to explore the virtual booths.  Extend your marketing plan to include on-going follow up with attendees.

Having worked with so many exhibitors, I always advise them to have a strong follow-up plan and utilize the following strategies.

Strategy #1 is to follow up quickly
Exhibitors often collect attendee contact information all the way through the event as individuals respond to calls to action.  Use that data to segment what they are most interested in and have your plan ready to follow up within 24 hours after the live portion of the event ends.