Exhibitors participating in multiple events use different technology platforms that host their virtual booths, all of which are different.  Successful exhibitors get to know the technology for each individual event, gain a full understanding of the features and learn how to leverage them to enhance the attendee experience.  Exhibitors must compensate for virtual booths that offer fully-featured immersive experiences to those that are more basic.

It's important to learn the features of the virtual booth in order to get the most value for your efforts, and create a positive experience for attendees.  After working with hundreds of exhibitors, I’ve seen great success for exhibitors who take some times to understand the technology in order to get a grasp of all the features available to them.  Here is a list of a few strategies for exhibitors to incorporate into the virtual booth and become familiar with in order to create a successful and dynamic booth.