Smart exhibitors ask for data before, during and after the event and use that intelligence to adjust strategy.  Attendees often register for virtual events at the last minute, and sometimes don’t ever login.  Exhibitors should understand how many people are actually active in the platform to adjust their expectations.  If available, exhibitors should closely monitor booth traffic, content views and engagement to adjust their strategy mid-event if needed.

Here is a list of ways you can utilize data; these can be extremely beneficial in helping your company to stay updated and make any necessary adjustments.