The booth is only one segment of the event platform and successful exhibitors know how to place themselves outside the booth to elevate their profile.  Sponsorships offer exhibitors advertising placements, sponsorships of sessions, the opportunity to host the social sessions and coffee breaks, have premium placements in site directories and be showcased in the exhibit hall pavilions.

As an event specialist, I’ve worked on many events that offer sponsorship opportunities for exhibitors.  I’ve seen the value that these sponsorship opportunities can bring, including much more attendee engagement, recognition, and better quality of leads. Here is a list of some different ways you can think outside of the booth for a more prosperous exhibitor experience.