Companies sometimes incorrectly assume that exhibiting at virtual shows is easier, less labor intensive, and requires less planning than a live event.  While most of the manual labor of traveling and physically setting up the booth is eliminated, a clear and concise plan is still crucial to a successful event.  Companies that don’t prepare ahead of time or don’t give themselves enough time to strategize are likely to be disappointed when they don’t receive the ROI they were hoping for.

After working with hundreds of exhibitors, I’ve seen what works and what doesn’t work for exhibitors, and here is my list of what exhibitors get right during their planning process, so you can incorporate these into your own planning strategy.