Events that fail pack their programs full of content or don’t have enough of it. Without the right balance, attendees tune out because they become overwhelmed or don’t tune in at all because there isn’t enough to look at. Don’t expect attendees to stay online for hours in front of their computer and don’t skimp on the content risking that attendees will decide there is not enough value for them to invest the time to participate.

As an event manager, I’ve been intimately involved with my customers in the design, planning and execution of their content strategy.  And I’ve seen events where they really nail it and delight their audience and those that totally miss the mark.