Attendees have logged in but are confused about what to do next.  Exhibitors don’t know if anyone is looking through their booth.  People are expecting big things from the event, but don’t know how to navigate, find the right sessions, explore the exhibitors they care about and find all the ways to connect with each other.  If there is a gap in what people expect and what you’re delivering, attendees and exhibitors will walk away dissatisfied.