Author Michele Gelfand,“Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World," on the politics of fear. Nicholas Bellantoni from the Department of Anthropology at the University of Connecticut on vampire DNA. Gene Ahlborn, BYU, on artificial coloring and flavoring in candy. Carl Sederholm fom BYU; Author Margee Kerr, “Scream: Chilling Adventures in the Science of Fear”; and Rob Dunfield of The Fear Factory on why people liked to be scared.