Today our guest is Udette Kirsch a behavioural scientist and expert on the topic of consumer behaviour.

• Black Friday is around the corner and while consumers cannot wait for the deal of a lifetime, the black Friday sale concept nowadays is rooted in behavioural psychology and taking advantage of “vulnerable” customers.
• We give in to temptations when we are at our weakest. We have mad it though lockdowns restrictions, a challenging economic situation and the exhaustion of a long year.
• Now with summer holidays so close we want to reward ourselves with things, even if we dont need them - and retailers know this.