Last year, was the biggest Black Friday in South Africa to date.
The total number of transactions processed by BankservAfrica in-store and online was just over seven million, a 36% increase on 2018’s 5.2 million transactions.
Total spend was in the region of R6 billion, that’s a 106% increase on 2018’s R2.9 billion, which was already double the takings of an ordinary trading day.
A post-Black Friday study conducted by GeoPoll in 2019 found that food items, beauty accessories and electronics and appliances were the most sough-after items on Black Friday shopping lists.
The GeoPoll survey further revealed that 67% of South African consumers did their Black Friday shopping in-store only.