CineMagic is the country’s newest Video-on-Demand streaming service. 
Its available to millions of cellular users via the Vodacom Video Play and MTN Play mobile content platforms.
The service provides mobile users with access to award-winning short-form video movies, series and documentaries that are designed for smaller mobile screens.
Launched in June by founder Exceptional Rights, CineMagic offers director-driven, well-acted and high-value curated video content from five to 30 minutes in duration.
According to ICASA, smartphone penetration in South Africa is currently over 92% which augurs well for streaming services. 
In addition, over 22 million local consumers use their mobile phones to access the web web, Statista reports