In 2010, under the alias Choclate, Stilo Magolide made his television debut as
part of the Cream Cartel team on Vuzu. The reality show became a prominent
influence for the urban market and organically became the springboard for his
work in fashion. His streetwear label W.A.T.E.R was launched in 2011 and has
since gained popularity with the likes of Nigerian powerhouse rapper Ice Prince
adorning his apparel in the revered music video of The N Word as well as
legendary Nigerian rapper Naeto C for the Chanel O Music Video Awards 2013.
Beyond his TV exploits, fashion and pop culture influence, Stilo forms part of one
of SA’s most high-profiled hip-hop acts, known as BoyznBucks, together with the
likes of Riky Rick. His profile is aligned with the tastemakers of the South African
urban scene and he’s created a following not only for his music, style & attitude
but also for his widely popular #POSELIKESTILO image.