Like many companies we’ve interviewed on the show, Zero is no exception to setting a bold mission. Theirs is to “help people around the world harness the power of fasting to live healthier and longer lives”. But how do you transform a relatively daunting health practice and make it accessible, fun and most importantly achievable? We chat to Matthew Silva the Head of Product at Zero to find out more.

Timestamps* The rise in fasting’s popularity (1:09) * Alcohol consumption and mindful drinking (4:12) * How the Zero journey started (6:19) * Making fasting accessible through technology (8:58) * Building the Zero community and group fasting (11:10) * Mood tracking whilst fasting (13:47) * Building ‘keystone’ habits (17:30) * The next step in the product journey after building self-awareness (19:30) * Parallels with the personal finance space (24:42) * Matt’s role as Head of Product (27:39) * Building the Fast Journal (29:30) * Potential new features for the app (31:17)

Key Links* Zero’s Website * Zero’s Twitter * Zero’s LinkedIn * Saved by Zero by Mike Maser * Zero’s Chief Medical Officer Peter Attia * Zero Q&A with Rhonda Patrick and Mike Maser * LessDrinks.com * City group fasts * FitBit * FitCoach * Headspace * Dishoom * #BreakFastWithZero * Jerry Seinfeld ‘Night vs Morning guy’ * ‘Why We Sleep’ by Matt Walker