On this episode of The B2B Content Show, host Jeremy Shere is joined by Torben Robertson, Content Marketing Manager at Cardata – a vehicle reimbursement provider. They discuss Cardata's transition from traditional marketing to content marketing, how they've been able to use content to drive business results, and the different channels they use for content marketing, including social media, video, and a soon-to-be-launched podcast.

Highlights:

• Cardata's transition from traditional marketing to content marketing
• How content marketing has been able to drive business results
• The importance of working with other divisions to prove content's value
• The advantages of content marketing compared to PPC

Learn more about Cardata

Connect with Torben on LinkedIn