So, you have an idea for what you're sure will be a killer new business.

The first thing you should do is build a website, right?

I mean, how else will people be able to find you?

Sure, there's still a lot of stuff you need to figure out, but you can always update the website as you go.

Or, maybe not. Maybe a website ISN't the first thing you need. In fact, maybe it's more like the LAST thing.

To help us unpack this, my guest is Luke Netti, a website strategist and Webflow specialist.

The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month's worth of thought leadership video content in 60 minutes.

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