Sometimes, we hesitate or delay posting something because it’s not quite perfect. This is where minimum viable marketing comes in. Once something is good enough, it goes out and then you let the people decide. They give you feedback that helps you refine your marketing in ways that wouldn’t be possible through gut feeling alone. On the other hand, you can only launch so often with this, before you end up with minimum versions of everything. 

00:00 Minimum viable marketing

00:43 Your first website

02:18 Networking

02:43 Blogging

03:13 Google ads

03:32 Podcasts

05:25 When to move on

06:12 Profitability

06:42 Overcommitment

Take charge of your marketing strategy with The Marketing Apiary: https://honeypotdigital.com/the-marketing-apiary

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.

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