The Authentic Entrepreneurs

This week Stu and Nick talk with Tamsen Webster. Tamsen is a keynote speaker and message strategist with twenty years of marketing experience.

The Authentic Entrepreneurs 119 Show Notes:

Shut up and get going! What listening to music in the morning can do for you. [0:40]
Stu explains his outfit. [1:40]
Introducing this week’s guest, Tamsen Webster! [2:12]
The story behind Stu’s Calgary Flames Jersey. [2:30]
How’s the weather in Boston? Welcome Tamsen Webster to The Authentic Entrepreneurs Podcast! [4:40]
Discussing Boston’s championship history. [6:02]
Changing paths from Museum Director to a more business focused career. [7:25]
Tamsen’s journey in marketing communications. Getting started at Harvard! [10:52]
Understanding how to connect a story to a brand. What makes people give? [12:18]
Introducing media and technology into branding and messaging. [15:26]
Tamsen discusses when she discovered what she loved doing and what she was good at.

[17:30]

What is the Red Thread? [19:44]
What is the process of finding your Red Thread? [23:35]
Understanding what questions to ask and answer. [25:35]
The problem of perspective and dividing your focus. [26:37]
Retaining individuals with the Truth. [28:30]
The Action. What is the change that needs to happen to accomplish goals? [29:28]
When should you find your Red Thread? [30:50]
Some of the most common mistakes that occur when trying to find the Red Thread. [34:23]
When to schedule the surgery. The problem with leading with the solution. [38:40]
What will Tamsen teach the EPIC Community? [42:55]
Communicating your why. [45:18]
What inspires Tamsen Webster? [48:06]
Stu’s biggest takeaway. [53:13]
What Nick took from Tamsen’s interview. [53:45]

Links

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