Today, the Sara(h)s discuss why many  businesses fail in their social media efforts.:

• They emphasize the media component over the social component. (Remember the person on the other side of the screen??)
• The put out content irrelevant to their audience.
• They put out uninteresting content.
• They only target their ads to one audience and they don't test copy.
• They lack patience.

One take-way from this episode: The way that you communicate on social media should be highly relational and highly social.

Reach out to Banowetz Marketing for Social Paid Advertising.

Reach out to Who's Lance ? Digital Media for Social Media Consulting and Training.