An anecdote from Oliviu Felecan and Alina Bughesiu’s Onomastics in Contemporary Public Space, 2013: A Zulu owned a dog that used to roll in dirt and dung when it was young. When it came to the house, everyone shouted, “Phuma phela!”, meaning “Get out now!” or “Get out, then!” As the dog became more disciplined it was allowed into the house and the phrase simply became its name. But if Get Out Now was now the dog’s name (asked the confused interviewer), then surely it was used to call the dog into the house? ‘Yes, that is so,’ was the...