Soca began its development in the early 1970s and grew in popularity throughout that decade. Soca's development as a musical genre included its fusion with Calypso, Chutney, Soul/Funk, Zouk, Latin, Cadence and traditional West African rhythms. Soca simply means the " (So)ul of (Ca)lypso", however the name has nothing to do with the fusion of American Soul music and Calypso, as Soca is rhythmically a fusion of African/Calypso and East Indian rhythms. Soca's history is multi-faceted. Regarding its name, Lord Shorty initially spelled his musical hybrid as "sokah" and stated in a 1979 interview with Carnival Magazine that "I came up with the name soca. I invented soca. And I never spelt it s-o-c-a. It was s-o-k-a-h to reflect the East Indian influence."[7] The s-o-c-a spelling quickly became the popular spelling after a journalist, Ivor Ferreira, interviewed Shorty for an article that was published during the 1976 Trinidad Carnival season. The article was titled "Shorty is Doing Soca" and so s-o-c-a quickly became the accepted spelling for this new modern style of Calypso music.