133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks. She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model.

In this episode, Pat and Gini discuss:

✅ The state of PR in 2024

✅ The PESO™ model

✅ Running an agency

✅ How she goes about creating so much great content

Connect with Gini here: https://www.linkedin.com/in/ginidietrich/

Connect with Pat, here: pmcgovern@ascedia.com

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