Who is Dean Stier? Dean is currently the Director of Marketing at IEWC – a major manufacturer of wire and cable.
And he is bringing a whole new perspective to marketing. Wow did we learn a ton on this show.
Not only that but listening to Dean confirms our thesis – the best marketing over the next 10-ish years, will be done in the B2B space.
Don’t believe me…you will after you get Dean in your ears!
Here’s what to listen for:
✅ The role of marketing at IEWC
✅ The role of the website
✅ Brand, Product, and Growth – the 3 areas where Dean is spending his time
✅ How organizations need to think about culture
✅ How to keep a team focused on the right priorities
We have been killin’ it with guests in manufacturing. So go ahead and binge on some of our past solid gold episodes like:
Episode # 45 with Kerry Tingley
Episode # 49 Rich Gaffney
Episode # 20 Chad Carney
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺 Dean’s Pint: Samuel Adams, Boston Lager (in the original glass)
🍺 Kurt’s Pint: Central Waters, Brewhouse Coffee Stout
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA