YouTube is the second-largest search engine, after Google. Videos often boast the highest levels of engagement on social media platforms. Advertising on YouTube remains affordable. Can you afford to ignore the power of video?

But getting started with video can feel overwhelming. And that’s after you get past the nervousness of being on camera in the first place.

Dan Bennett — podcaster, YouTuber, creator of “1 Minute Media,” and Jottful Community member — shares how video can help grow your business and what you can do to get started cost-effectively.

• What equipment do you need?
• Can you operate it yourself?
• How will you get the video edited?
• When will you have time to write scripts?
• How do you optimize your videos for search?