Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about asking for sales, Traci’s got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable!
Takeaways:
Links referenced in this episode:
Traci DeForgeHelping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship.
As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth.
Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we’ve launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors.
With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MORE
Mentioned in this episode:
Question of the Month: The Smallest Amount of Downloads
We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?Does the size of your audience matter?Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)
School of Podcasting
Get Your Podcast Up and Going in Six Weeks
Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience.Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear.The best part? It's only $1 Classes Start June 3rd
Podcasting in Six Weeks
Live Appearances
I love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NCPodcast Movement in NYCPodindy in Indianapolis In.For more information and links, go to schoolofpodcasting.com/whereTo have me speak at your event, reach out at schoolofpodcasting.com/contacnt
Where Will I Be?