Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and preferences that can be translated into innovation, better service and better business performance. As with any dynamic system, it has changed over time, and the effects of entropy have begun to show themselves in invalid techniques, invalid data, and invalid conclusions. And as with virtually all business systems, the coming of the digital age provides businesses with the opportunity to review, revise and improve exiting practice and existing thinking.Show notes: https://mises.org/library/sharekh-shaikh-digital-revolution-market-researchhttps://CleverX.comSharekh Shaikh on LinkedIn: https://Mises.org/E4B_213_LinkedIn