In 2012, Disney was getting ready to make its biggest franchise play ever with "The Avengers," a film that saw several different individual film franchises crossover with one another to form something greater. This had never been done before in the cinematic space, at least not on this scale. While that movie went on to become a $1.5 billion hit that has defined the following decade of blockbuster filmmaking, it wasn't really Disney's biggest franchise play that year. 

Unfortunately for "John Carter" and everyone involved, the bigger play didn't pan out as anyone had hoped. 

Rather, "John Carter" went...

The post Why John Carter Bombed At The Box Office, And What We Can Learn From It appeared first on /Film.